Ronaldinho Playground — AI-Driven Learning Football App
EdTech
AI Experience
Mobile
2025
Project team
• Project Manager • Front-end developer • Mobile developer • Fullstack Developer • Backend developer • 2x UI/UX Designers • Quality Assurance
Activities
• Research • Art Direction • Visual Design • Animations • Prototyping • UI & UX Design • Interaction Design
Tools I used:
• Figma • Photoshop • Miro • Lottie Files • AI Tools (Krea, Leonardo.ai, ChatGPT)
Ronaldinho Playground — AI-Driven Learning Football App
EdTech
AI Experience
Mobile
2025
Project team
• Project Manager • Front-end developer • Mobile developer • Fullstack Developer • Backend developer • 2x UI/UX Designers • Quality Assurance
Activities
• Research • Art Direction • Visual Design • Animations • Prototyping • UI & UX Design • Interaction Design
Tools I used:
• Figma • Photoshop • Miro • Lottie Files • AI Tools (Krea, Leonardo.ai, ChatGPT)
Ronaldinho Playground — AI-Driven Learning Football App
EdTech
AI Experience
Mobile
2025
Project team
• Project Manager • Front-end developer • Mobile developer • Fullstack Developer • Backend developer • 2x UI/UX Designers • Quality Assurance
Activities
• Research • Art Direction • Visual Design • Animations • Prototyping • UI & UX Design • Interaction Design
Tools I used:
• Figma • Photoshop • Miro • Lottie Files • AI Tools (Krea, Leonardo.ai, ChatGPT)
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OVERVIEW
Bringing Football Learning to Life
R10 Ronaldinho Playground is a mobile app (iOS & Android) that lets users learn freestyle football tricks guided by Ronaldinho. Players complete lessons, challenges, and explore themed playgrounds
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OVERVIEW
Bringing Football Learning to Life
R10 Ronaldinho Playground is a mobile app (iOS & Android) that lets users learn freestyle football tricks guided by Ronaldinho. Players complete lessons, challenges, and explore themed playgrounds
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OVERVIEW
Bringing Football Learning to Life
R10 Ronaldinho Playground is a mobile app (iOS & Android) that lets users learn freestyle football tricks guided by Ronaldinho. Players complete lessons, challenges, and explore themed playgrounds
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CHALLENGES
Turning Complexity Into Play
The core challenge was blending education, football fundamentals, and AI-driven guidance into a simple, friendly interface
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CHALLENGES
Turning Complexity Into Play
The core challenge was blending education, football fundamentals, and AI-driven guidance into a simple, friendly interface
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CHALLENGES
Turning Complexity Into Play
The core challenge was blending education, football fundamentals, and AI-driven guidance into a simple, friendly interface
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USER PERSONA
Freestyle Learner Profile
Young football enthusiasts who crave structured tutorials, creative freedom, and social sharing, training in short bursts while connecting with a global freestyle community
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USER PERSONA
Freestyle Learner Profile
Young football enthusiasts who crave structured tutorials, creative freedom, and social sharing, training in short bursts while connecting with a global freestyle community
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USER PERSONA
Freestyle Learner Profile
Young football enthusiasts who crave structured tutorials, creative freedom, and social sharing, training in short bursts while connecting with a global freestyle community
Target Audience
Teens and young adults (13–30); Beginner football fans; Players seeking a light, inspiring gaming experience
Pain point
No structured training; Motivation drops without feedback; Generic tutorials lacking cultural context
Personal goals
Make an intuitive, motivating learning experience; Build a design system that adapts to different playground themes Encourage regular training
Target Audience
Teens and young adults (13–30); Beginner football fans; Players seeking a light, inspiring gaming experience
Pain point
No structured training; Motivation drops without feedback; Generic tutorials lacking cultural context
Personal goals
Make an intuitive, motivating learning experience; Build a design system that adapts to different playground themes Encourage regular training
Target Audience
Teens and young adults (13–30); Beginner football fans; Players seeking a light, inspiring gaming experience
Pain point
No structured training; Motivation drops without feedback; Generic tutorials lacking cultural context
Personal goals
Make an intuitive, motivating learning experience; Build a design system that adapts to different playground themes Encourage regular training
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RESEARCH & INSIGHTS
User & Market Study
Research through workshops, journey mapping, and competitor analysis informed UX decisions and engagement strategies
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RESEARCH & INSIGHTS
User & Market Study
Research through workshops, journey mapping, and competitor analysis informed UX decisions and engagement strategies
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RESEARCH & INSIGHTS
User & Market Study
Research through workshops, journey mapping, and competitor analysis informed UX decisions and engagement strategies
01
Learning improves retention
Short lessons keep users engaged
01
Learning improves retention
Short lessons keep users engaged
01
Learning improves retention
Short lessons keep users engaged
02
Cultural storytelling motivates
Playground themes create emotional connection
02
Cultural storytelling motivates
Playground themes create emotional connection
02
Cultural storytelling motivates
Playground themes create emotional connection
03
Social proof fuels practice
Recording and sharing tricks keeps users motivated
03
Social proof fuels practice
Recording and sharing tricks keeps users motivated
03
Social proof fuels practice
Recording and sharing tricks keeps users motivated
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DELIVERABLES
Core Features
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DELIVERABLES
Core Features
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DELIVERABLES
Core Features
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Design System & UI Kit
Modular components for playground themes
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 16.258 20.032 C 16.258 19.872 16.128 19.742 15.968 19.742 L 3.774 19.742 C 3.614 19.742 3.484 19.872 3.484 20.032 L 3.484 32.226 C 3.484 32.386 3.614 32.516 3.774 32.516 L 15.968 32.516 C 16.128 32.516 16.258 32.386 16.258 32.226 Z M 32.516 20.032 C 32.516 19.872 32.386 19.742 32.226 19.742 L 28.161 19.742 C 28.001 19.742 27.871 19.872 27.871 20.032 L 27.871 32.226 C 27.871 32.386 28.001 32.516 28.161 32.516 L 32.226 32.516 C 32.386 32.516 32.516 32.386 32.516 32.226 Z M 32.516 3.774 C 32.516 3.614 32.386 3.484 32.226 3.484 L 3.774 3.484 C 3.614 3.484 3.484 3.614 3.484 3.774 L 3.484 7.839 C 3.484 7.999 3.614 8.129 3.774 8.129 L 32.226 8.129 C 32.386 8.129 32.516 7.999 32.516 7.839 Z M 19.742 32.226 C 19.742 34.31 18.052 36 15.968 36 L 3.774 36 C 1.69 36 0 34.31 0 32.226 L 0 20.032 C 0 17.948 1.69 16.258 3.774 16.258 L 15.968 16.258 C 18.052 16.258 19.742 17.948 19.742 20.032 Z M 36 32.226 C 36 34.31 34.31 36 32.226 36 L 28.161 36 C 26.077 36 24.387 34.31 24.387 32.226 L 24.387 20.032 C 24.387 17.948 26.077 16.258 28.161 16.258 L 32.226 16.258 C 34.31 16.258 36 17.948 36 20.032 Z M 36 7.839 C 36 9.923 34.31 11.613 32.226 11.613 L 3.774 11.613 C 1.69 11.613 0 9.923 0 7.839 L 0 3.774 C 0 1.69 1.69 0 3.774 0 L 32.226 0 C 34.31 0 36 1.69 36 3.774 Z" fill="rgb(255, 255, 255)" height="35.99999943124392px" id="ASZ9MmQH8" transform="translate(2 2)" width="36px"/></svg>)
User Flow Maps & Wireframes
Onboarding, lessons, challenges, sharing
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 1.9 34.2 C 1.396 34.2 0.913 34 0.556 33.643 C 0.2 33.287 0 32.804 0 32.3 L 0 1.9 C 0 1.396 0.2 0.913 0.556 0.556 C 0.913 0.2 1.396 0 1.9 0 L 36.1 0 C 36.604 0 37.087 0.2 37.443 0.556 C 37.8 0.913 38 1.396 38 1.9 L 38 32.3 C 38 32.804 37.8 33.287 37.443 33.643 C 37.087 34 36.604 34.2 36.1 34.2 Z M 9.5 13.3 L 3.8 13.3 L 3.8 30.4 L 9.5 30.4 Z M 34.2 13.3 L 13.3 13.3 L 13.3 30.4 L 34.2 30.4 Z M 34.2 3.8 L 3.8 3.8 L 3.8 9.5 L 34.2 9.5 Z" fill="rgb(255, 255, 255)" height="34.199999999999996px" id="ueKPuqEoJ" transform="translate(1 3)" width="38px"/></svg>)
High-Fidelity Prototypes
Interactive screens for tutorials and rewards
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 18.599 0 C 21.356 -0.003 24.078 0.622 26.57 1.828 C 29.061 3.035 31.257 4.793 33 6.975 L 21.229 19 L 33 31.025 C 31.257 33.207 29.061 34.966 26.57 36.172 C 24.078 37.378 21.356 38.003 18.599 38 C 8.327 38 0 29.494 0 19 C 0 8.506 8.327 0 18.599 0 Z M 18.599 3.8 C 16.252 3.8 13.938 4.368 11.846 5.457 C 9.755 6.546 7.945 8.124 6.565 10.064 C 5.185 12.004 4.274 14.25 3.906 16.618 C 3.538 18.986 3.724 21.41 4.449 23.691 C 5.173 25.972 6.415 28.045 8.074 29.742 C 9.733 31.438 11.761 32.71 13.993 33.453 C 16.225 34.195 18.597 34.388 20.916 34.015 C 23.235 33.642 25.434 32.714 27.335 31.306 L 27.722 31.008 L 15.967 19 L 27.722 6.99 L 27.335 6.694 C 24.952 4.924 22.106 3.921 19.162 3.811 Z M 18.599 5.7 C 19.339 5.7 20.048 6 20.572 6.535 C 21.095 7.069 21.389 7.794 21.389 8.55 C 21.389 9.306 21.095 10.031 20.572 10.565 C 20.048 11.1 19.339 11.4 18.599 11.4 C 17.859 11.4 17.149 11.1 16.626 10.565 C 16.103 10.031 15.809 9.306 15.809 8.55 C 15.809 7.794 16.103 7.069 16.626 6.535 C 17.149 6 17.859 5.7 18.599 5.7 Z" fill="rgb(255, 255, 255)" height="38px" id="pjDTFAS0k" transform="translate(4 1)" width="33px"/></svg>)
Gamification Framework
Trophies, leaderboards, progression UI
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Social Sharing Features
Video recording and sharing toolsfor muscle memory and flow
Design System & UI Kit
Modular components for playground themes
User Flow Maps & Wireframes
Onboarding, lessons, challenges, sharing
High-Fidelity Prototypes
Interactive screens for tutorials and rewards
Gamification Framework
Trophies, leaderboards, progression UI
Social Sharing Features
Video recording and sharing toolsfor muscle memory and flow
Design System & UI Kit
Modular components for playground themes
User Flow Maps & Wireframes
Onboarding, lessons, challenges, sharing
High-Fidelity Prototypes
Interactive screens for tutorials and rewards
Gamification Framework
Trophies, leaderboards, progression UI
Social Sharing Features
Video recording and sharing toolsfor muscle memory and flow
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SOLUTION
Seamless Virtual Tours
I designed a scalable and engaging UX balancing structure and freedom. Modular playgrounds, micro-learning lessons, and social features make training fun and motivating
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SOLUTION
Seamless Virtual Tours
I designed a scalable and engaging UX balancing structure and freedom. Modular playgrounds, micro-learning lessons, and social features make training fun and motivating
//
SOLUTION
Seamless Virtual Tours
I designed a scalable and engaging UX balancing structure and freedom. Modular playgrounds, micro-learning lessons, and social features make training fun and motivating
