Demon Runner

GameDev

Casual

Mobile

2025

Project team

• Project Manager • Unity Developer • Backend developer • UI/UX Designer • Game Designer/BA • Quality Assurance

Activities

• Research • Art Direction • Visual Design • Prototyping • UI & UX Design • Interaction Design

Tools I used:

• Figma • Photoshop • Miro • Lottie Files • AI Tools (Leonardo.ai, Promptessor, ChatGPT)

Demon Runner

GameDev

Casual

Mobile

2025

Project team

• Project Manager • Unity Developer • Backend developer • UI/UX Designer • Game Designer/BA • Quality Assurance

Activities

• Research • Art Direction • Visual Design • Prototyping • UI & UX Design • Interaction Design

Tools I used:

• Figma • Photoshop • Miro • Lottie Files • AI Tools (Leonardo.ai, Promptessor, ChatGPT)

Demon Runner

GameDev

Casual

Mobile

2025

Project team

• Project Manager • Unity Developer • Backend developer • UI/UX Designer • Game Designer/BA • Quality Assurance

Activities

• Research • Art Direction • Visual Design • Prototyping • UI & UX Design • Interaction Design

Tools I used:

• Figma • Photoshop • Miro • Lottie Files • AI Tools (Leonardo.ai, Promptessor, ChatGPT)

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OVERVIEW

Dark Fantasy Runner

A mobile runner shipped by Rising Media Games, the player becomes a lone warrior sprinting across a suspended haunted bridge, slashing and dodging through a dark-fantasy world

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OVERVIEW

Dark Fantasy Runner

A mobile runner shipped by Rising Media Games, the player becomes a lone warrior sprinting across a suspended haunted bridge, slashing and dodging through a dark-fantasy world

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OVERVIEW

Dark Fantasy Runner

A mobile runner shipped by Rising Media Games, the player becomes a lone warrior sprinting across a suspended haunted bridge, slashing and dodging through a dark-fantasy world

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CHALLENGES

Fast Gameplay Balance

Balancing intuitive one-touch controls with dynamic, visually rich gameplay was the main challenge—creating a fast, fluid experience that feels effortless while performing smoothly across all mobile devices.

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CHALLENGES

Fast Gameplay Balance

Balancing intuitive one-touch controls with dynamic, visually rich gameplay was the main challenge—creating a fast, fluid experience that feels effortless while performing smoothly across all mobile devices.

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CHALLENGES

Fast Gameplay Balance

Balancing intuitive one-touch controls with dynamic, visually rich gameplay was the main challenge—creating a fast, fluid experience that feels effortless while performing smoothly across all mobile devices.

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USER PERSONA

Casual Mobile Gamers

The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back

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USER PERSONA

Casual Mobile Gamers

The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back

//

USER PERSONA

Casual Mobile Gamers

The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back

Target Audience

Gamers, casual players who loves dark fantasy setting

Pain point

Players quickly lose interest when controls feel clumsy, gameplay repeats itself, or the game lags on their device

Personal goals

They want to jump straight into smooth, responsive action that feels rewarding and visually immersive

Target Audience

Gamers, casual players who loves dark fantasy setting

Pain point

Players quickly lose interest when controls feel clumsy, gameplay repeats itself, or the game lags on their device

Personal goals

They want to jump straight into smooth, responsive action that feels rewarding and visually immersive

Target Audience

Gamers, casual players who loves dark fantasy setting

Pain point

Players quickly lose interest when controls feel clumsy, gameplay repeats itself, or the game lags on their device

Personal goals

They want to jump straight into smooth, responsive action that feels rewarding and visually immersive

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RESEARCH & INSIGHTS

Gesture Testing & Polish

I ran competitor analyses of runner games, created rapid prototyping of gesture-based controls, and evaluated device performance across multiple specs — all to validate design decisions.

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RESEARCH & INSIGHTS

Gesture Testing & Polish

I ran competitor analyses of runner games, created rapid prototyping of gesture-based controls, and evaluated device performance across multiple specs — all to validate design decisions.

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RESEARCH & INSIGHTS

Gesture Testing & Polish

I ran competitor analyses of runner games, created rapid prototyping of gesture-based controls, and evaluated device performance across multiple specs — all to validate design decisions.

01

Start fast

Users decide in seconds whether to continue — instant engagement is critical

01

Start fast

Users decide in seconds whether to continue — instant engagement is critical

01

Start fast

Users decide in seconds whether to continue — instant engagement is critical

02

Gesture simplicity wins

Swipe/tap controls outperformed multi-button schemes in tests

02

Gesture simplicity wins

Swipe/tap controls outperformed multi-button schemes in tests

02

Gesture simplicity wins

Swipe/tap controls outperformed multi-button schemes in tests

03

Reward visual depth

Strong art direction (dark fantasy, dynamic zones) creates emotional pull and supports short-session retention

03

Reward visual depth

Strong art direction (dark fantasy, dynamic zones) creates emotional pull and supports short-session retention

03

Reward visual depth

Strong art direction (dark fantasy, dynamic zones) creates emotional pull and supports short-session retention

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DELIVERABLES

Core Features

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DELIVERABLES

Core Features

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DELIVERABLES

Core Features

One-Touch Controls

Tap to attack, swipe to roll/dodge — intuitive and mobile-native

Loot-based progression

Chests yield weapons with randomized stats (speed, power, range) to deepen engagement

Enemy Variety & Scene Progression

Over 15 hand-crafted zones (ruined castles, lava canyons etc.) with escalating difficulty

Performance Optimization

Visuals with layered 2.5D backgrounds and smooth transitions on mobile devices

Session Design for Retention

Each run approx. 30 minutes culminating in a “throne” scene — encourages repetition and mastery

Visual Mood & Tone

Dark fantasy atmosphere combines with mobile casual play to create a unique niche

One-Touch Controls

Tap to attack, swipe to roll/dodge — intuitive and mobile-native

Loot-based progression

Chests yield weapons with randomized stats (speed, power, range) to deepen engagement

Enemy Variety & Scene Progression

Over 15 hand-crafted zones (ruined castles, lava canyons etc.) with escalating difficulty

Performance Optimization

Visuals with layered 2.5D backgrounds and smooth transitions on mobile devices

Session Design for Retention

Each run approx. 30 minutes culminating in a “throne” scene — encourages repetition and mastery

Visual Mood & Tone

Dark fantasy atmosphere combines with mobile casual play to create a unique niche

One-Touch Controls

Tap to attack, swipe to roll/dodge — intuitive and mobile-native

Loot-based progression

Chests yield weapons with randomized stats (speed, power, range) to deepen engagement

Enemy Variety & Scene Progression

Over 15 hand-crafted zones (ruined castles, lava canyons etc.) with escalating difficulty

Performance Optimization

Visuals with layered 2.5D backgrounds and smooth transitions on mobile devices

Session Design for Retention

Each run approx. 30 minutes culminating in a “throne” scene — encourages repetition and mastery

Visual Mood & Tone

Dark fantasy atmosphere combines with mobile casual play to create a unique niche

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SOLUTION

Fluid, Replayable Experience

The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back

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SOLUTION

Fluid, Replayable Experience

The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back

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SOLUTION

Fluid, Replayable Experience

The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back