


Demon Runner
GameDev
Casual
Mobile
2025
Project team
• Project Manager • Unity Developer • Backend developer • UI/UX Designer • Game Designer/BA • Quality Assurance
Activities
• Research • Art Direction • Visual Design • Prototyping • UI & UX Design • Interaction Design
Tools I used:
• Figma • Photoshop • Miro • Lottie Files • AI Tools (Leonardo.ai, Promptessor, ChatGPT)
Demon Runner
GameDev
Casual
Mobile
2025
Project team
• Project Manager • Unity Developer • Backend developer • UI/UX Designer • Game Designer/BA • Quality Assurance
Activities
• Research • Art Direction • Visual Design • Prototyping • UI & UX Design • Interaction Design
Tools I used:
• Figma • Photoshop • Miro • Lottie Files • AI Tools (Leonardo.ai, Promptessor, ChatGPT)
Demon Runner
GameDev
Casual
Mobile
2025
Project team
• Project Manager • Unity Developer • Backend developer • UI/UX Designer • Game Designer/BA • Quality Assurance
Activities
• Research • Art Direction • Visual Design • Prototyping • UI & UX Design • Interaction Design
Tools I used:
• Figma • Photoshop • Miro • Lottie Files • AI Tools (Leonardo.ai, Promptessor, ChatGPT)
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OVERVIEW
Dark Fantasy Runner
A mobile runner shipped by Rising Media Games, the player becomes a lone warrior sprinting across a suspended haunted bridge, slashing and dodging through a dark-fantasy world
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OVERVIEW
Dark Fantasy Runner
A mobile runner shipped by Rising Media Games, the player becomes a lone warrior sprinting across a suspended haunted bridge, slashing and dodging through a dark-fantasy world
//
OVERVIEW
Dark Fantasy Runner
A mobile runner shipped by Rising Media Games, the player becomes a lone warrior sprinting across a suspended haunted bridge, slashing and dodging through a dark-fantasy world



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CHALLENGES
Fast Gameplay Balance
Balancing intuitive one-touch controls with dynamic, visually rich gameplay was the main challenge—creating a fast, fluid experience that feels effortless while performing smoothly across all mobile devices.
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CHALLENGES
Fast Gameplay Balance
Balancing intuitive one-touch controls with dynamic, visually rich gameplay was the main challenge—creating a fast, fluid experience that feels effortless while performing smoothly across all mobile devices.
//
CHALLENGES
Fast Gameplay Balance
Balancing intuitive one-touch controls with dynamic, visually rich gameplay was the main challenge—creating a fast, fluid experience that feels effortless while performing smoothly across all mobile devices.



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USER PERSONA
Casual Mobile Gamers
The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back
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USER PERSONA
Casual Mobile Gamers
The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back
//
USER PERSONA
Casual Mobile Gamers
The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back



Target Audience
Gamers, casual players who loves dark fantasy setting
Pain point
Players quickly lose interest when controls feel clumsy, gameplay repeats itself, or the game lags on their device
Personal goals
They want to jump straight into smooth, responsive action that feels rewarding and visually immersive
Target Audience
Gamers, casual players who loves dark fantasy setting
Pain point
Players quickly lose interest when controls feel clumsy, gameplay repeats itself, or the game lags on their device
Personal goals
They want to jump straight into smooth, responsive action that feels rewarding and visually immersive
Target Audience
Gamers, casual players who loves dark fantasy setting
Pain point
Players quickly lose interest when controls feel clumsy, gameplay repeats itself, or the game lags on their device
Personal goals
They want to jump straight into smooth, responsive action that feels rewarding and visually immersive
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RESEARCH & INSIGHTS
Gesture Testing & Polish
I ran competitor analyses of runner games, created rapid prototyping of gesture-based controls, and evaluated device performance across multiple specs — all to validate design decisions.
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RESEARCH & INSIGHTS
Gesture Testing & Polish
I ran competitor analyses of runner games, created rapid prototyping of gesture-based controls, and evaluated device performance across multiple specs — all to validate design decisions.
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RESEARCH & INSIGHTS
Gesture Testing & Polish
I ran competitor analyses of runner games, created rapid prototyping of gesture-based controls, and evaluated device performance across multiple specs — all to validate design decisions.




01
Start fast
Users decide in seconds whether to continue — instant engagement is critical

01
Start fast
Users decide in seconds whether to continue — instant engagement is critical

01
Start fast
Users decide in seconds whether to continue — instant engagement is critical

02
Gesture simplicity wins
Swipe/tap controls outperformed multi-button schemes in tests

02
Gesture simplicity wins
Swipe/tap controls outperformed multi-button schemes in tests

02
Gesture simplicity wins
Swipe/tap controls outperformed multi-button schemes in tests

03
Reward visual depth
Strong art direction (dark fantasy, dynamic zones) creates emotional pull and supports short-session retention

03
Reward visual depth
Strong art direction (dark fantasy, dynamic zones) creates emotional pull and supports short-session retention

03
Reward visual depth
Strong art direction (dark fantasy, dynamic zones) creates emotional pull and supports short-session retention
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DELIVERABLES
Core Features
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DELIVERABLES
Core Features
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DELIVERABLES
Core Features
One-Touch Controls
Tap to attack, swipe to roll/dodge — intuitive and mobile-native
Loot-based progression
Chests yield weapons with randomized stats (speed, power, range) to deepen engagement
Enemy Variety & Scene Progression
Over 15 hand-crafted zones (ruined castles, lava canyons etc.) with escalating difficulty
Performance Optimization
Visuals with layered 2.5D backgrounds and smooth transitions on mobile devices
Session Design for Retention
Each run approx. 30 minutes culminating in a “throne” scene — encourages repetition and mastery
Visual Mood & Tone
Dark fantasy atmosphere combines with mobile casual play to create a unique niche
One-Touch Controls
Tap to attack, swipe to roll/dodge — intuitive and mobile-native
Loot-based progression
Chests yield weapons with randomized stats (speed, power, range) to deepen engagement
Enemy Variety & Scene Progression
Over 15 hand-crafted zones (ruined castles, lava canyons etc.) with escalating difficulty
Performance Optimization
Visuals with layered 2.5D backgrounds and smooth transitions on mobile devices
Session Design for Retention
Each run approx. 30 minutes culminating in a “throne” scene — encourages repetition and mastery
Visual Mood & Tone
Dark fantasy atmosphere combines with mobile casual play to create a unique niche
One-Touch Controls
Tap to attack, swipe to roll/dodge — intuitive and mobile-native
Loot-based progression
Chests yield weapons with randomized stats (speed, power, range) to deepen engagement
Enemy Variety & Scene Progression
Over 15 hand-crafted zones (ruined castles, lava canyons etc.) with escalating difficulty
Performance Optimization
Visuals with layered 2.5D backgrounds and smooth transitions on mobile devices
Session Design for Retention
Each run approx. 30 minutes culminating in a “throne” scene — encourages repetition and mastery
Visual Mood & Tone
Dark fantasy atmosphere combines with mobile casual play to create a unique niche
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SOLUTION
Fluid, Replayable Experience
The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back
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SOLUTION
Fluid, Replayable Experience
The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back
//
SOLUTION
Fluid, Replayable Experience
The final product is a refined mobile runner that delivers immediate fun, meaningful depth and strong visual identity — packaged for short, repeatable play sessions and designed to keep players coming back






