Formula 1 Yas Marina Circuit — Event Engagement Solution
Esports
Data
Game
Web/Mobile
2023
Project team
• Product Manager • 2x Unity developers • Backend developer • DevOps • 2x UI/UX Designers • Quality Assurance • 3D artist
Activities
• Research • Art Direction • Visual Design • Prototyping • UI & UX Design • Interaction Design • Testing
Tools I used:
• Figma • Miro
Formula 1 Yas Marina Circuit — Event Engagement Solution
Esports
Data
Game
Web/Mobile
2023
Project team
• Product Manager • 2x Unity developers • Backend developer • DevOps • 2x UI/UX Designers • Quality Assurance • 3D artist
Activities
• Research • Art Direction • Visual Design • Prototyping • UI & UX Design • Interaction Design • Testing
Tools I used:
• Figma • Miro
Formula 1 Yas Marina Circuit — Event Engagement Solution
Esports
Data
Game
Web/Mobile
2023
Project team
• Product Manager • 2x Unity developers • Backend developer • DevOps • 2x UI/UX Designers • Quality Assurance • 3D artist
Activities
• Research • Art Direction • Visual Design • Prototyping • UI & UX Design • Interaction Design • Testing
Tools I used:
• Figma • Miro
//
OVERVIEW
The Goal Behind It
Fans play a fast F1-themed mini-game at the Yas Marina Circuit, while organizers track participation, behavior patterns, and leaderboard stats during the event
//
OVERVIEW
The Goal Behind It
Fans play a fast F1-themed mini-game at the Yas Marina Circuit, while organizers track participation, behavior patterns, and leaderboard stats during the event
//
OVERVIEW
The Goal Behind It
Fans play a fast F1-themed mini-game at the Yas Marina Circuit, while organizers track participation, behavior patterns, and leaderboard stats during the event
//
CHALLENGES
The Obstacles I Faced
Balancing intuitive one-touch controls with dynamic, visually rich gameplay was the main challenge—creating a fast, fluid experience that feels effortless while performing smoothly across all mobile devices.
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CHALLENGES
The Obstacles I Faced
Balancing intuitive one-touch controls with dynamic, visually rich gameplay was the main challenge—creating a fast, fluid experience that feels effortless while performing smoothly across all mobile devices.
//
CHALLENGES
The Obstacles I Faced
Balancing intuitive one-touch controls with dynamic, visually rich gameplay was the main challenge—creating a fast, fluid experience that feels effortless while performing smoothly across all mobile devices.
//
USER PERSONA
Casual Mobile Gamers
We conducted rapid user testing at event venues, benchmarking engagement across live-event apps and optimizing for short play sessions
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USER PERSONA
Casual Mobile Gamers
We conducted rapid user testing at event venues, benchmarking engagement across live-event apps and optimizing for short play sessions
//
USER PERSONA
Casual Mobile Gamers
We conducted rapid user testing at event venues, benchmarking engagement across live-event apps and optimizing for short play sessions
Target Audience
Gamers, casual players who loves dark fantasy setting
Pain point
Players quickly lose interest when controls feel clumsy
Personal goals
They want to jump straight into smooth, responsive action that feels rewarding
Target Audience
Gamers, casual players who loves dark fantasy setting
Pain point
Players quickly lose interest when controls feel clumsy
Personal goals
They want to jump straight into smooth, responsive action that feels rewarding
Target Audience
Gamers, casual players who loves dark fantasy setting
Pain point
Players quickly lose interest when controls feel clumsy
Personal goals
They want to jump straight into smooth, responsive action that feels rewarding
//
RESEARCH & INSIGHTS
Gesture Testing & Polish
We conducted rapid user testing at event venues, benchmarking engagement across live-event apps and optimizing for short play sessions
//
RESEARCH & INSIGHTS
Gesture Testing & Polish
We conducted rapid user testing at event venues, benchmarking engagement across live-event apps and optimizing for short play sessions
//
RESEARCH & INSIGHTS
Gesture Testing & Polish
We conducted rapid user testing at event venues, benchmarking engagement across live-event apps and optimizing for short play sessions
01
On-The-Go Interaction
Fans prefer quick, 1-2 minute play loops during break
01
On-The-Go Interaction
Fans prefer quick, 1-2 minute play loops during break
01
On-The-Go Interaction
Fans prefer quick, 1-2 minute play loops during break
02
Seamless Integration
The mini-game must launch instantly within the main app
02
Seamless Integration
The mini-game must launch instantly within the main app
02
Seamless Integration
The mini-game must launch instantly within the main app
03
Emotional Resonance
Visuals and sound mirroring the Yas Marina track deepen connection
03
Emotional Resonance
Visuals and sound mirroring the Yas Marina track deepen connection
03
Emotional Resonance
Visuals and sound mirroring the Yas Marina track deepen connection
//
DELIVERABLES
Core Features
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DELIVERABLES
Core Features
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DELIVERABLES
Core Features
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Mini-Game Module
Lightweight Unity build embedded within the existing mobile framework
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Responsive UI
Adaptive layouts for various devices and screen orientations
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 30.6 36 L 5.4 36 C 3.968 36 2.594 35.431 1.582 34.418 C 0.569 33.406 0 32.032 0 30.6 L 0 1.8 C 0 1.323 0.19 0.865 0.527 0.527 C 0.865 0.19 1.323 0 1.8 0 L 27 0 C 27.477 0 27.935 0.19 28.273 0.527 C 28.61 0.865 28.8 1.323 28.8 1.8 L 28.8 23.4 L 36 23.4 L 36 30.6 C 36 32.032 35.431 33.406 34.418 34.418 C 33.406 35.431 32.032 36 30.6 36 Z M 28.8 27 L 28.8 30.6 C 28.8 31.077 28.99 31.535 29.327 31.873 C 29.665 32.21 30.123 32.4 30.6 32.4 C 31.077 32.4 31.535 32.21 31.873 31.873 C 32.21 31.535 32.4 31.077 32.4 30.6 L 32.4 27 Z M 25.2 32.4 L 25.2 3.6 L 3.6 3.6 L 3.6 30.6 C 3.6 31.077 3.79 31.535 4.127 31.873 C 4.465 32.21 4.923 32.4 5.4 32.4 Z M 7.2 9 L 21.6 9 L 21.6 12.6 L 7.2 12.6 Z M 7.2 16.2 L 21.6 16.2 L 21.6 19.8 L 7.2 19.8 Z M 7.2 23.4 L 16.2 23.4 L 16.2 27 L 7.2 27 Z" fill="rgb(255, 255, 255)" height="36px" id="YQwE6bpPK" transform="translate(3.33 2.17)" width="36px"/></svg>)
Leaderboard System
Global and event-specific rankings tied to user profiles
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Brand-Aligned Design
Consistent F1 and Yas Marina visual identity
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Analytics Dashboard
Engagement metrics to measure fan participation
Mini-Game Module
Lightweight Unity build embedded within the existing mobile framework
Responsive UI
Adaptive layouts for various devices and screen orientations
Leaderboard System
Global and event-specific rankings tied to user profiles
Brand-Aligned Design
Consistent F1 and Yas Marina visual identity
Analytics Dashboard
Engagement metrics to measure fan participation
Mini-Game Module
Lightweight Unity build embedded within the existing mobile framework
Responsive UI
Adaptive layouts for various devices and screen orientations
Leaderboard System
Global and event-specific rankings tied to user profiles
Brand-Aligned Design
Consistent F1 and Yas Marina visual identity
Analytics Dashboard
Engagement metrics to measure fan participation
//
SOLUTION
A Unified Gameplay & Analytics Ecosystem
I delivered a complete system where the mini-game fuels engagement and the dashboard turns that engagement into real-time insight
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SOLUTION
A Unified Gameplay & Analytics Ecosystem
I delivered a complete system where the mini-game fuels engagement and the dashboard turns that engagement into real-time insight
//
SOLUTION
A Unified Gameplay & Analytics Ecosystem
I delivered a complete system where the mini-game fuels engagement and the dashboard turns that engagement into real-time insight
