The HVAC Service - Heating & Cooling Services
HVAC booking platform designed to simplify scheduling, service management, and customer experience.
ROLE
Product Designer
TEAM
10 people · Product Manager · Marketing Manager · Team Lead · 2× Full-stack Developers · Backend Developer · 2× UI/UX Designers · 2× SEO Specialists
SCOPE
Research · Branding · Marketing Materials · Visual Design · Prototyping · UI/UX Design · Consulting · Testing
TIMELINE
Q1 2021 - Q4 2021
The HVAC Service - Heating & Cooling Services
HVAC booking platform designed to simplify scheduling, service management, and customer experience.
ROLE
Product Designer
TEAM
10 people · Product Manager · Marketing Manager · Team Lead · 2× Full-stack Developers · Backend Developer · 2× UI/UX Designers · 2× SEO Specialists
SCOPE
Research · Branding · Marketing Materials · Visual Design · Prototyping · UI/UX Design · Consulting · Testing
TIMELINE
Q1 2021 - Q4 2021
//
OVERVIEW
HVAC Brand Platform
We designed a modern website and cohesive brand identity for The HVAC Service, focusing on clarity, credibility, and seamless booking
//
OVERVIEW
HVAC Brand Platform
We designed a modern website and cohesive brand identity for The HVAC Service, focusing on clarity, credibility, and seamless booking
//
CHALLENGES
Build User Confidence
The brand had strong technical expertise but a weak digital presence. We had to design a system that balances warmth and professionalism — presenting complex HVAC services in a simple
//
CHALLENGES
Build User Confidence
The brand had strong technical expertise but a weak digital presence. We had to design a system that balances warmth and professionalism — presenting complex HVAC services in a simple
//
USER PERSONA
Property Owners
Homeowners looking for dependable heating, cooling, or air-quality solutions, often after experiencing urgent breakdowns or seasonal discomfort. They value trust, clear pricing, and quick service
//
USER PERSONA
Property Owners
Homeowners looking for dependable heating, cooling, or air-quality solutions, often after experiencing urgent breakdowns or seasonal discomfort. They value trust, clear pricing, and quick service
Target Audience
Middle-income homeowners aged 28–60 seeking comfort and energy efficiency
Pain point
Middle-income homeowners aged 28–60 seeking comfort and energy efficiency
Personal goals
Compare solutions easily, book confidently, and feel assured in their choice
Target Audience
Middle-income homeowners aged 28–60 seeking comfort and energy efficiency
Pain point
Middle-income homeowners aged 28–60 seeking comfort and energy efficiency
Personal goals
Compare solutions easily, book confidently, and feel assured in their choice
//
RESEARCH & INSIGHTS
Heatmap Validation
We combined heatmap analysis, A/B testing, and UX journey mapping to uncover friction points in the service flow. The research revealed how trust signals, clarity, and visual warmth directly affected conversion
//
RESEARCH & INSIGHTS
Heatmap Validation
We combined heatmap analysis, A/B testing, and UX journey mapping to uncover friction points in the service flow. The research revealed how trust signals, clarity, and visual warmth directly affected conversion
//
DELIVERABLES
Core Features
I ran competitor analyses of runner games, created rapid prototyping of gesture-based controls, and evaluated device performance across multiple specs — all to validate design decisions.
//
DELIVERABLES
Core Features
I ran competitor analyses of runner games, created rapid prototyping of gesture-based controls, and evaluated device performance across multiple specs — all to validate design decisions.
Website Design
A conversion-optimized, responsive layout system tailored to service workflows
Visual System
Unified color palette, iconography, and typography for consistent brand presence
Booking Flow
Streamlined multi-step process with real-time form validation and progress tracking
Service Explorer
Interactive comparison tool for features, pricing, and service types
Mobile Design
Adaptive UI ensuring seamless experiences across phones and tablets
Website Design
A conversion-optimized, responsive layout system tailored to service workflows
Visual System
Unified color palette, iconography, and typography for consistent brand presence
Booking Flow
Streamlined multi-step process with real-time form validation and progress tracking
Service Explorer
Interactive comparison tool for features, pricing, and service types
Mobile Design
Adaptive UI ensuring seamless experiences across phones and tablets
//
SOLUTION
Warm, Trust-First Design
A clear, approachable web experience that helps users find the right solution and take action quickly — turning browsing into engagement
//
SOLUTION
Warm, Trust-First Design
A clear, approachable web experience that helps users find the right solution and take action quickly — turning browsing into engagement
// SEE YOU AROUND
// SEE YOU AROUND
// SEE YOU AROUND