Appliance Repair Experts - Booking & Services
B2C
Services
Web
2021
Project team
• Product Owner • Team Lead • 2x Wordpress Developer • Backend developer • 4x UI/UX Designers • Marketing specialist • Quality Assurance
Activities
• Research • Branding • Visual Design • Prototyping • Product Design • Interaction Design • Marketing Assets & Campaigns
Tools I used:
• Figma • Photoshop • Miro • Google Analytics
Appliance Repair Experts - Booking & Services
B2C
Services
Web
2021
Project team
• Product Owner • Team Lead • 2x Wordpress Developer • Backend developer • 4x UI/UX Designers • Marketing specialist • Quality Assurance
Activities
• Research • Branding • Visual Design • Prototyping • Product Design • Interaction Design • Marketing Assets & Campaigns
Tools I used:
• Figma • Photoshop • Miro • Google Analytics
Appliance Repair Experts - Booking & Services
B2C
Services
Web
2021
Project team
• Product Owner • Team Lead • 2x Wordpress Developer • Backend developer • 4x UI/UX Designers • Marketing specialist • Quality Assurance
Activities
• Research • Branding • Visual Design • Prototyping • Product Design • Interaction Design • Marketing Assets & Campaigns
Tools I used:
• Figma • Photoshop • Miro • Google Analytics
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OVERVIEW
Home Service
We designed a complete digital identity and website for a national appliance repair company, focused on trust, speed, and conversion-driven UX
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OVERVIEW
Home Service
We designed a complete digital identity and website for a national appliance repair company, focused on trust, speed, and conversion-driven UX
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OVERVIEW
Home Service
We designed a complete digital identity and website for a national appliance repair company, focused on trust, speed, and conversion-driven UX
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CHALLENGES
Trust & Conversion Focus
Creating a service website that builds instant trust and drives quick action while staying simple and mobile-friendly
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CHALLENGES
Trust & Conversion Focus
Creating a service website that builds instant trust and drives quick action while staying simple and mobile-friendly
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CHALLENGES
Trust & Conversion Focus
Creating a service website that builds instant trust and drives quick action while staying simple and mobile-friendly
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USER PERSONA
Homeowners In Need
Busy homeowners seeking reliable, same-day appliance repair with transparent pricing and professional service
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USER PERSONA
Homeowners In Need
Busy homeowners seeking reliable, same-day appliance repair with transparent pricing and professional service
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USER PERSONA
Homeowners In Need
Busy homeowners seeking reliable, same-day appliance repair with transparent pricing and professional service
Target Audience
Oversees multiple projects with distributed teams. Manages tasks, deadlines, and reports daily
Pain point
Cluttered tables, redundant steps, and poor visibility of priorities
Personal goals
Quick task access, team performance tracking, minimal navigation friction
Target Audience
Oversees multiple projects with distributed teams. Manages tasks, deadlines, and reports daily
Pain point
Cluttered tables, redundant steps, and poor visibility of priorities
Personal goals
Quick task access, team performance tracking, minimal navigation friction
Target Audience
Oversees multiple projects with distributed teams. Manages tasks, deadlines, and reports daily
Pain point
Cluttered tables, redundant steps, and poor visibility of priorities
Personal goals
Quick task access, team performance tracking, minimal navigation friction
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RESEARCH & INSIGHTS
User flow optimization
Design team and I conducted competitor audits, user interviews, and prototype testing to understand how users make trust-based purchase decisions online
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RESEARCH & INSIGHTS
User flow optimization
Design team and I conducted competitor audits, user interviews, and prototype testing to understand how users make trust-based purchase decisions online
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RESEARCH & INSIGHTS
User flow optimization
Design team and I conducted competitor audits, user interviews, and prototype testing to understand how users make trust-based purchase decisions online
01
Trust-First UX
Authentic staff photos, real reviews, and visible certifications built immediate trust and reduced bounce rates
01
Trust-First UX
Authentic staff photos, real reviews, and visible certifications built immediate trust and reduced bounce rates
01
Trust-First UX
Authentic staff photos, real reviews, and visible certifications built immediate trust and reduced bounce rates
02
Simplified Booking
Streamlined the booking process to a few essential steps — improving task completion and overall conversions
02
Simplified Booking
Streamlined the booking process to a few essential steps — improving task completion and overall conversions
02
Simplified Booking
Streamlined the booking process to a few essential steps — improving task completion and overall conversions
03
Local Cues
Localized pages with city names and nearby testimonials increased relevance, SEO visibility, and engagement
03
Local Cues
Localized pages with city names and nearby testimonials increased relevance, SEO visibility, and engagement
03
Local Cues
Localized pages with city names and nearby testimonials increased relevance, SEO visibility, and engagement
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DELIVERABLES
Core Features
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DELIVERABLES
Core Features
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DELIVERABLES
Core Features
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 8.847 22.638 L 4.713 26.776 L 10.228 32.292 L 32.292 10.225 L 26.777 4.712 L 22.636 8.847 L 25.396 11.604 L 22.636 14.366 L 19.879 11.606 L 17.121 14.366 L 19.879 17.124 L 17.121 19.882 L 14.363 17.124 L 11.603 19.882 L 14.363 22.64 L 11.603 25.399 L 8.847 22.636 Z M 28.156 0.573 L 36.429 8.847 C 36.795 9.212 37 9.708 37 10.225 C 37 10.743 36.795 11.239 36.429 11.604 L 11.605 36.429 C 11.239 36.795 10.743 37 10.226 37 C 9.709 37 9.213 36.795 8.847 36.429 L 0.574 28.155 C 0.208 27.79 0.003 27.294 0.003 26.776 C 0.003 26.259 0.208 25.763 0.574 25.398 L 25.398 0.573 C 25.764 0.207 26.26 0.002 26.777 0.002 C 27.294 0.002 27.79 0.207 28.156 0.573 Z M 22.636 30.911 L 25.396 28.153 L 29.769 32.528 L 32.526 32.528 L 32.526 29.77 L 28.154 25.396 L 30.912 22.638 L 36.055 27.779 L 36.055 36.054 L 27.781 36.054 L 22.638 30.911 Z M 6.09 14.362 L 0.572 8.847 C 0.391 8.665 0.247 8.45 0.149 8.214 C 0.051 7.977 0 7.723 0 7.467 C 0 7.21 0.051 6.957 0.149 6.72 C 0.247 6.483 0.391 6.268 0.572 6.087 L 6.09 0.571 C 6.455 0.205 6.951 0 7.468 0 C 7.986 0 8.482 0.205 8.847 0.571 L 14.367 6.087 L 11.605 8.847 L 7.468 4.708 L 4.711 7.468 L 8.847 11.602 Z" fill="rgb(255, 255, 255)" height="37px" id="H4UxJLXTe" transform="translate(1.5 1.5)" width="37px"/></svg>)
Conversion Oriented Design
Clear, conversion-focused layouts built to guide users toward booking with minimal friction
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 7.661 23.47 C 7.208 24.687 6.825 25.81 6.483 26.947 C 8.349 25.588 10.568 24.726 13.129 24.404 C 18.015 23.792 22.357 20.557 24.554 16.491 L 21.723 13.654 L 24.471 10.895 L 26.415 8.943 C 27.251 8.104 28.194 6.556 29.192 4.325 C 18.317 6.016 11.657 12.695 7.659 23.47 Z M 27.222 13.652 L 29.167 15.6 C 27.222 21.45 21.389 27.3 13.611 28.275 C 8.421 28.926 5.18 32.501 3.885 39 L 0 39 C 1.944 27.3 5.833 0 35 0 C 33.056 5.844 31.115 9.742 29.172 11.694 Z" fill="rgb(255, 255, 255)" height="39px" id="ip_7vz0Hi" transform="translate(3 0.5)" width="35px"/></svg>)
Brand Identity
A modern visual system including logo, color palette, and typography designed for trust and clarity
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 30.6 36 L 5.4 36 C 3.968 36 2.594 35.431 1.582 34.418 C 0.569 33.406 0 32.032 0 30.6 L 0 1.8 C 0 1.323 0.19 0.865 0.527 0.527 C 0.865 0.19 1.323 0 1.8 0 L 27 0 C 27.477 0 27.935 0.19 28.273 0.527 C 28.61 0.865 28.8 1.323 28.8 1.8 L 28.8 23.4 L 36 23.4 L 36 30.6 C 36 32.032 35.431 33.406 34.418 34.418 C 33.406 35.431 32.032 36 30.6 36 Z M 28.8 27 L 28.8 30.6 C 28.8 31.077 28.99 31.535 29.327 31.873 C 29.665 32.21 30.123 32.4 30.6 32.4 C 31.077 32.4 31.535 32.21 31.873 31.873 C 32.21 31.535 32.4 31.077 32.4 30.6 L 32.4 27 Z M 25.2 32.4 L 25.2 3.6 L 3.6 3.6 L 3.6 30.6 C 3.6 31.077 3.79 31.535 4.127 31.873 C 4.465 32.21 4.923 32.4 5.4 32.4 Z M 7.2 9 L 21.6 9 L 21.6 12.6 L 7.2 12.6 Z M 7.2 16.2 L 21.6 16.2 L 21.6 19.8 L 7.2 19.8 Z M 7.2 23.4 L 16.2 23.4 L 16.2 27 L 7.2 27 Z" fill="rgb(255, 255, 255)" height="36px" id="YQwE6bpPK" transform="translate(3.33 2.17)" width="36px"/></svg>)
Booking Flow
A streamlined multi-step booking experience fully connected to the CRM for faster processing
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 2.667 2.667 L 2.667 24 L 18.667 24 L 18.667 2.667 Z M 1.333 0 L 20 0 C 20.354 0 20.693 0.14 20.943 0.391 C 21.193 0.641 21.333 0.98 21.333 1.333 L 21.333 25.333 C 21.333 25.687 21.193 26.026 20.943 26.276 C 20.693 26.526 20.354 26.667 20 26.667 L 1.333 26.667 C 0.98 26.667 0.641 26.526 0.391 26.276 C 0.14 26.026 0 25.687 0 25.333 L 0 1.333 C 0 0.98 0.14 0.641 0.391 0.391 C 0.641 0.14 0.98 0 1.333 0 Z M 10.667 20 C 11.02 20 11.359 20.14 11.609 20.391 C 11.859 20.641 12 20.98 12 21.333 C 12 21.687 11.859 22.026 11.609 22.276 C 11.359 22.526 11.02 22.667 10.667 22.667 C 10.313 22.667 9.974 22.526 9.724 22.276 C 9.474 22.026 9.333 21.687 9.333 21.333 C 9.333 20.98 9.474 20.641 9.724 20.391 C 9.974 20.14 10.313 20 10.667 20 Z" fill="rgb(255, 255, 255)" height="26.66664px" id="jDZieYxsM" transform="translate(9.5 6.5)" width="21.333299999999998px"/></svg>)
Responsive Layout
Consistent, adaptive UX across mobile and desktop to ensure smooth interaction on any device
![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 40 40" xmlns="http://www.w3.org/2000/svg"><path d="M 16.258 20.032 C 16.258 19.872 16.128 19.742 15.968 19.742 L 3.774 19.742 C 3.614 19.742 3.484 19.872 3.484 20.032 L 3.484 32.226 C 3.484 32.386 3.614 32.516 3.774 32.516 L 15.968 32.516 C 16.128 32.516 16.258 32.386 16.258 32.226 Z M 32.516 20.032 C 32.516 19.872 32.386 19.742 32.226 19.742 L 28.161 19.742 C 28.001 19.742 27.871 19.872 27.871 20.032 L 27.871 32.226 C 27.871 32.386 28.001 32.516 28.161 32.516 L 32.226 32.516 C 32.386 32.516 32.516 32.386 32.516 32.226 Z M 32.516 3.774 C 32.516 3.614 32.386 3.484 32.226 3.484 L 3.774 3.484 C 3.614 3.484 3.484 3.614 3.484 3.774 L 3.484 7.839 C 3.484 7.999 3.614 8.129 3.774 8.129 L 32.226 8.129 C 32.386 8.129 32.516 7.999 32.516 7.839 Z M 19.742 32.226 C 19.742 34.31 18.052 36 15.968 36 L 3.774 36 C 1.69 36 0 34.31 0 32.226 L 0 20.032 C 0 17.948 1.69 16.258 3.774 16.258 L 15.968 16.258 C 18.052 16.258 19.742 17.948 19.742 20.032 Z M 36 32.226 C 36 34.31 34.31 36 32.226 36 L 28.161 36 C 26.077 36 24.387 34.31 24.387 32.226 L 24.387 20.032 C 24.387 17.948 26.077 16.258 28.161 16.258 L 32.226 16.258 C 34.31 16.258 36 17.948 36 20.032 Z M 36 7.839 C 36 9.923 34.31 11.613 32.226 11.613 L 3.774 11.613 C 1.69 11.613 0 9.923 0 7.839 L 0 3.774 C 0 1.69 1.69 0 3.774 0 L 32.226 0 C 34.31 0 36 1.69 36 3.774 Z" fill="rgb(255, 255, 255)" height="35.99999943124392px" id="ASZ9MmQH8" transform="translate(2 2)" width="36px"/></svg>)
Visual Content
A cohesive system of photos and icons covering all services to support fast scanning and decision-making
Conversion Oriented Design
Clear, conversion-focused layouts built to guide users toward booking with minimal friction
Brand Identity
A modern visual system including logo, color palette, and typography designed for trust and clarity
Booking Flow
A streamlined multi-step booking experience fully connected to the CRM for faster processing
Responsive Layout
Consistent, adaptive UX across mobile and desktop to ensure smooth interaction on any device
Visual Content
A cohesive system of photos and icons covering all services to support fast scanning and decision-making
Conversion Oriented Design
Clear, conversion-focused layouts built to guide users toward booking with minimal friction
Brand Identity
A modern visual system including logo, color palette, and typography designed for trust and clarity
Booking Flow
A streamlined multi-step booking experience fully connected to the CRM for faster processing
Responsive Layout
Consistent, adaptive UX across mobile and desktop to ensure smooth interaction on any device
Visual Content
A cohesive system of photos and icons covering all services to support fast scanning and decision-making
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SOLUTION
Clean Booking Platform
A professional, mobile-optimized platform that builds instant trust and simplifies decision-making — turning visitors into active customers
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SOLUTION
Clean Booking Platform
A professional, mobile-optimized platform that builds instant trust and simplifies decision-making — turning visitors into active customers
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SOLUTION
Clean Booking Platform
A professional, mobile-optimized platform that builds instant trust and simplifies decision-making — turning visitors into active customers
