Web
B2B & B2C
E-commerce
The HVAC Service
The HVAC Service is a Canadian company that specializes in the sale, installation and maintenance of furnaces, heaters, air conditioners and other equipment. Among its partners are leading brands of manufacturers such as Lennox, Trane, Goodman.
Challenge
The main task of the product is to sell directly products that are an indispensable part of everyday life in the Canadian region, as well as to expand the market and build trusting relationships with consumers who need a quality solution for their homes.
Persona portrait
The main customer of the product is the average person who owns a house and needs heating and fresh air conditioning. Also needs quick installation and maintenance of the equipment. The customer wants to know about the advantages of the product he is buying and be 100% sure of its quality.
Target audience
Canadian homeowners, residence owners, companies
Personal goals
Find truthful information about HVAC companies sell, install, repair appliances
Pain points
Lack of information about HVAC providers and their products
Problem statement
For many users of HVAC services, finding a reliable provider that offers timely, cost-effective, and high-quality service remains a significant pain point. Users often navigate through cluttered and outdated websites, encounter poor customer service, and struggle with a lack of transparent pricing and unclear maintenance guidelines. This results in a disjointed customer journey, marked by frustration, unnecessary expenses, and the risk of choosing subpar service providers.
Competitors audit
Audit show to our team advantages and disadvantages market competitors. We have taken into account the key aspects that we can borrow and improve for our product.
Information architecture
Previously, the site had a structure, but began to expand due to the addition of product lines. Therefore, it was decided to adapt it to easily search for products of different brands and their benefits for different households on any budget.
Interface overview
Website design was adapted for the region of Canada developed branding that would differentiate the product from other competitors and would be a leader in the field of sales of HVAC systems.
Solution
Create a highly intuitive website and mobile app where users can easily find information about available services, pricing, and provider qualifications. Developed an easy-to-use online booking system with a minimum number of steps to schedule a service appointment.
In partnership with other brands, we worked on personalized pages on the site that would inherit their brand identity so that the user would develop trust in The HVAC Service brand.