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Appliance Repair Expert
Appliance Repair Expert is your go-to solution for all household appliance malfunctions. Specializing in a vast array of appliances, our team of certified professionals ensures prompt and efficient repairs. With a reputation built on trust, reliability and experience, the service quickly repairs technical faults in Canadians "homes.
Challenge
In Canada, quite a lot of competitors in the market, both large and small. Building trust in a large company is built for a very long time. In addition, competitors also try not to stand still and in any way to build a relationship with a rich client.
Persona portrait
Customers of our service are mostly middle-aged people who need to maintain and repair their appliances. So they can throw out faulty things and replace them to buy new ones when it comes to a coffee machine or toaster. As for expensive equipment, it is easier to repair it than to buy a new one.
Target audience
People with average incomes and above
Personal goals
Promptly find reliable and professional service company
Pain points
Lack information about service benefits and hidden fees
Problem statement
In today's fast-paced world, consumers are increasingly reliant on their household appliances for daily tasks and comfort. However, there is a noticeable gap in finding reliable, efficient, and prompt appliance repair services that are both transparent in pricing and consistently high in service quality.
Competitors audit
We constantly researched our competitors and validated their product solutions. Conventional cloning logic also of the product itself as a competitor would not provide a good result, so we tested looking for best practices.
Research
To better understand the client, our team concentrated on building a person of the average portrait of the user by the service. What worries him and what are the key values in choosing a service for repairing home appliances.
Interface overview
Since the service functioned and had its own website, we began to redesign it striking all the factors that will affect the conversion and detailing of the feedback between the client and the technicians.
Solution
Our ideas about the client, which was formed during a comprehensive analysis of the data, allowed us to find solutions for both business and consumers.
In close cooperation with the product team and thanks to a comprehensive understanding of the advantages and disadvantages of the main competitors in the market, we have rethought the positioning and improved the development vector of the service.